全球推出已有两年, Facebook Live的产品经理回顾了Live是如何通过关键创新将人们和社区联系在一起的, 以及Live的互动性如何为Facebook上的用户和发布商带来新的视频体验.

Combining the world’s biggest watch party with the natural fear of missing out, 社交直播视频是今天必看的电视节目. The new normal is the ability to watch everything everywhere, just as it happens and in real time. As more audiences cut the cord and viewing habits gravitate toward social media, the question to ask is: Are social platforms becoming the new cable? 本次专题讨论将超越白噪音，讨论社交直播节目和塑造视频消费方式的媒体合作关系.

With OTT viewership set to surpass cable in the next few years, 学习如何应对交付实时线性编程的挑战从未像现在这样重要. 自动化带来的麻烦, ingest, encoding, metadata, and ad insertion, 线性内容策略还必须包括一个对话，让它到达那里并保持它全天候运行. 本文围绕如何正确打包和整合在线内容进行讨论.

Streaming to multiple destinations has become the rule more than the exception. 硬件编码器和云分发解决方案的可用性增加，使其比以往任何时候都更容易流到多个观看点和平台. From white label websites and apps to platforms like Facebook, Twitter, and Twitch, getting your content to appear all over the web has never been easier. 这一节讨论了当前的技术和与直播视频的多重分发相关的成本.

数据包、缓存、边缘、GO! 你的直播有多实时? 落后一点都不好玩. Live blogs, Twitter feeds, and the speed of television delivery can ruin the live experience for everyone online. From live events and entertainment to esports and online gaming, nearly every live stream can benefit from reducing latency. But with so many contributing factors, there’s only so much you can control. 不要让往返时间让你夜不能寐. Learn why latency matters, from the masters of low-latency streaming.

流媒体直播领域的领军人物将为你呈现一些行业最成功的案例研究. 

每一段内容都讲述着两个故事. There’s the story that’s told when a viewer presses “play,” and there’s the story that each piece of content tells about where it can be played. 第二个故事是在元数据中讲述的. 本演讲将研究必须解决的无数因素，以便在机器之间传递具有相关信息的正确编程, and a mature content delivery strategy to account for each factor. It’s a critical, 日益复杂的函数, and today there are more factors to consider than ever before. 内容提供商必须执行完美的平衡行为，以优化移动屏幕海洋中的内容货币化, 合同的限制, live events, 有针对性的区域规划.

讨论主题包括:

-可供选择的内容馈送-不再只是体育

-解决地面线性传输的复杂性

- SCTE 224:现代元数据管理

-标准化和自动化线性元数据工作流

-使用SCTE 224进行审计和验证

In the course of Chris Fetner’s 25 year media career he has been a cameraman, editor, producer and technology leader for some of the world’s most influential entertainment companies. In his role at Netflix he led the transformation of their 4K and HDR production pipelines. For this keynote, Chris has assembled a panel of creative & 科技专业人士将讨论如何弥合创意叙事与流媒体平台消费者消费创新之间的技术鸿沟. It will be an exciting session covering hot production topics like HDR, 4K, immersive audio, 更宽的色域. 不要错过这次关于将新技术引入创意生态系统的挑战的深入讨论.

流媒体直播领域的领军人物将为你呈现一些行业最成功的案例研究. 详情即将公布!

For years, 广播公司和内容分销商一直在寻找经过充分验证的方法，通过商品互联网在全球范围内以最高质量流媒体直播事件和视频点播内容. However, existing solutions are not reliable (or possible!) on challenging and unpredictable network conditions; latency and distance dramatically impaired performance. Until now. Come learn how IBM Aspera Streaming for Video solutions, 由FASPStream提供支持, can deliver the high quality transmission experience of satellite and fiber, but over more affordable and widely available standard IP networks, 还有“零延迟”." As a result, many are seeing benefits of always on bidirectional circuits, 显著降低配送成本, 并支持更灵活的工作流集成.

You know it, I know it, we all know it: Live streaming to multiple destinations facilitates great audience engagement. But have you evaluated the value of simulcasting beyond the surface level of “likes,” “thumbs-up,” and “shares?“它们创造的价值比人们想象的要多. 让我们深入探讨一下联播在创造一个更具包容性的在线环境方面的作用, as well as curating stronger external and internal relationships. 通过检查不同的用例, 我们可以更好地理解为什么这种现象继续在各个行业掀起风暴.

Kludgy design and implementation is the enemy of good content. No matter how much your audience wants to watch your OTT content, it’s the interactive tools and easy-to-use players that keep them coming back. Getting users to download an app or visit your website is only half the battle. 他们到达那里后会看到和感觉到什么? Building a compelling user experience can be a huge challenge. 该小组探讨了数字平台和玩家设计如何推动用户粘性和品牌忠诚度.

Social platforms are constantly combatting low-quality experiences for their users. 但在他们打击假新闻的努力中, spam, 以及无意义的内容, their algorithm changes can have unintended consequences. With the unpredictability and viral nature of live video, it can be difficult to find the balance between what to block, protect, 或者传递给他们的观众网络. 屏幕上的文字太多, 错误的关键字, 或者，在你试图与你的听众互动时，为了促进帖子而进行的痛苦而缓慢的审查过程可能会阻碍你. This panel discusses ways in which shifting social algorithms, ranking systems, 质量评估对直播视频也有影响.

社交媒体可能赢得了胜利, but new capture-and-display technologies are bringing forward new live experiences. The idea of dedicated streaming apps may seem old-fashioned, 但这并没有阻止媒体公司和出版商投入大量时间和百家乐软件来开发下一代目的地观看. 同时出现在任何地方都没有坏处, but will social networks continue to dominate and replace traditional viewing habits? 或者，人们是否会迷失在过多的内容中，转而转向更付费、更专注的环境? Join this panel as they try to predict the future of live streaming.

People are increasingly consuming content in new formats via new channels. 加入谷歌的Rachel Berk，了解谷歌在提供娱乐新体验方面的更多努力，并深入了解视频的下一步发展方向. 

所有与会者注意:参加闭幕主题演讲，有机会赢得价值超过3美元的LiveU Solo和SlingStudio奖品包,500, 由LiveU提供. 必须在场才能赢! Learn more.